TL;DR: Lloyds Banking Group is investing £200m to redevelop the Port Hamilton building on Morrison Street into its Scottish headquarters, targeting completion by 2027, and M&G Prudential is moving 400 roles into the city as part of a UK-wide consolidation. The City of Edinburgh's registered business stock grew more than any other Scottish local authority in the year to March 2025 (Scottish Government, Businesses in Scotland 2025). Blueberry Media works with Edinburgh-based founders and directors entirely remotely from Hungerford, Berkshire. We record a 45-minute conversation every two weeks and turn it into three to four LinkedIn posts, monthly rolling, no long-term contract. Here is the complete guide to LinkedIn personal branding for Edinburgh's leadership market.
Edinburgh's financial services sector is in the middle of a significant reinvestment cycle. Lloyds Banking Group is redeveloping the Port Hamilton building on Morrison Street, previously home to Scottish Widows, into a £200m Scottish headquarters for the wider group, including Lloyds, Halifax and Bank of Scotland, targeting completion by 2027. M&G Prudential is separately moving 400 roles into its Edinburgh operation over an 18-month period as it consolidates from seven UK sites to three.
City of Edinburgh's registered business stock rose by 390 businesses in the year to March 2025, the largest increase of any local authority area in Scotland (Scottish Government, Businesses in Scotland 2025), and 2,655 new businesses were registered in the city in the first half of 2025 alone (Companies House data via Iwoca's Business Hotspots 2025 report). Edinburgh is the UK's second-largest financial centre after London and home to more than 200 fintech companies. As with the pattern covered in our guide to B2B buying behaviour on LinkedIn, a concentration of financial and professional buyers like this tends to mean more of the sales process happens before anyone picks up the phone.
Blueberry Media is based in Hungerford, Berkshire, around 376 miles away. That is further than any of our other national hub cities, and the working model stays the same: we work with Edinburgh-based founders and directors entirely remotely, the same way we work with clients across the rest of the UK.
"Edinburgh" covers several distinct buyer markets. Which part of the city a founder or director works from usually says more about who they're selling to than the city name does on its own.
| District | Dominant sector | Why it matters for LinkedIn |
|---|---|---|
| New Town | Finance, law, high-end retail | A UNESCO World Heritage commercial hub built on Scotland's oldest financial institutions, where formal credibility signals still carry weight |
| West End | Professional services, boutique advisory firms | An extension of New Town favoured by smaller, specialist consultancies over larger corporate tenants |
| Leith | Creative and digital agencies, startups | A younger, faster-moving business base, where the founder's own voice often carries more weight than the company page |
| South Gyle | Tech and corporate HQs, near the airport | Modern office parks housing scaled tech and corporate functions, an audience increasingly active on LinkedIn |
Our Edinburgh clients tend to sit in financial services and fintech around New Town and the West End, and in creative or digital businesses based in Leith. That expertise rarely shows up anywhere outside client meetings and pitch decks. We turn it into a consistent LinkedIn presence in your own voice, so an Edinburgh buyer comparing New Town advisers or Leith agencies finds you before they ever pick up the phone.
Every engagement starts with a 45-minute recorded conversation every two weeks. We send you a set of questions in advance. You talk naturally about your market, your experience, and your current thinking. From that conversation, we build three to four LinkedIn posts per week that reflect your voice accurately, because the material comes directly from you.
Every package includes profile optimisation, a content strategy built around your commercial goals, and a monthly performance report covering impressions, profile views, connection growth, and inbound signals. Higher-tier packages add newsletter writing, outreach management, and short-form video production from your recorded conversation.
The service is delivered entirely remotely. You do not need to travel to a meeting or adjust your schedule beyond the fortnightly recording call. See our LinkedIn personal branding service for the full breakdown.
Last updated 1 October 2026
No. Blueberry Media is based in Hungerford, Berkshire, around 376 miles from Edinburgh, which makes it the furthest of the city guides from the Berkshire base. The service is delivered through one recorded call a fortnight and written briefs, with no Edinburgh office, and it works the same way for founders across the UK.
Edinburgh firms in financial services and fintech may serve buyers well beyond the city, so a founder's audience on LinkedIn is often national. LinkedIn personal branding works from one 45-minute recorded conversation a fortnight, which a founder can take from Edinburgh or on the road.
The service suits financial and professional services leaders and fintech founders around New Town and the West End, and creative and digital businesses based in Leith.
Cost follows scope, whether that is an ongoing content retainer or a one-off piece of strategy work. Location plays no part in it, so the price for an Edinburgh founder is the same as anywhere else in the UK. Get in touch for a straight answer on what you need.
No. Work begins with a 90-day sprint and continues monthly after that, on 30 days notice. Setup is free and no exit penalties apply. See how it works.
Book a free 30-minute call. We will look at where you are on LinkedIn and whether Blueberry Media is the right fit for you.
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