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Done-for-you personal branding

The easiest way for B2B leaders
to show up on LinkedIn.

We turn a 45-minute conversation every two weeks into posts, videos and stories in your voice.

Book a free 30-min call or send us a message
Booked by 94 B2B leaders

Our clients have been featured in

ITV The Telegraph London Daily News BBC Radio 4

"Considering what we've managed to achieve in such a short amount of time, from a 40-minute call, is quite remarkable."

CEO, Consultant · Ex-IBM leader

"We've spent the last year building up our LinkedIn presence together, and it's been a real pleasure working with you all."

Founder CEO · EdTech and SaaS

"I had spoken to lots of different agencies and what you offer and how you deliver it is so innovative and exactly what we needed. I absolutely understand the value of it."

Co-founder · Transformation consultancy

What working together looks like

One conversation. A fortnight of content.

We ask the questions, you talk for 45 minutes. Everything below comes out of what you said, in your words.

Written posts, 3 to 4 a week

Your point of view, with an image attached. No camera needed.

Short-form video clips

Cut from the same call, subtitled and edited.

Long-form articles

For the ideas that need more than a post.

Your profile, rebuilt as a landing page

Where a buyer lands after they read a post.

Posting, engagement and a monthly report

You approve the drafts. We post, engage and report monthly on impressions, profile views and inbound.

See the full service
Real posts, from real callshover to pause
Toni Hopponen
Toni Hopponenin· 1st
Founder @LandingRabbit | I help coache…
Marketing used to mean building a website. Now it means writing about what you're building. …more
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Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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During my time at IBM, I moved from a manager to a leader, where I had to unlearn years of built-up habits. And the thing most people struggle to let go of? It's the urge to take over and deliver. …more
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Mark Balaam
Mark Balaamin· 1st
Founder and Chief Executive Officer at imabi and Sarax Limited
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Award-winning Railway Guardian app 🚂 Our free to use Railway Guardian app is an all-in-one enterprise …more
imabi award-winning Railway Guardian app
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Josh Huggins
Josh Hugginsin· 1st
Founder & Director, Blueberry Media
AI isn't the output. It's the research assistant. The output is still you, saying something only you could say. …more
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Mark Balaam
Mark Balaamin· 1st
Founder and Chief Executive Officer at imabi and Sarax Limited
Visit my website
We're looking to protect our users' well-being through our award-winning ecosystem! …more
imabi safeguarding ecosystem apps
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Josh Huggins
Josh Hugginsin· 1st
Founder & Director, Blueberry Media
AI didn't kill thought leadership. It just made the fake stuff obvious. …more
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Toni Hopponen
Toni Hopponenin· 1st
Founder @LandingRabbit | I help coache…
"Start sales and marketing before you build anything" has been my motto for 15 years. With AI, it's never been more true. …more
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Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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"AI is going to take my job" That's a common fear sitting in the back of many people's minds …more
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Toni Hopponen
Toni Hopponenin· 1st
Founder @LandingRabbit | I help coache…
The entrepreneur's LinkedIn strategy most founders get backwards, and what to do instead. …more
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Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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There's a point in every leader's career where you shift from an operator, to a leader and it's not always an easy transition. …more
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Show up where your buyers are

See the full service
LinkedIn content engine LinkedIn Business Page Bitesize video posts Long-form articles LinkedIn newsletter Email marketing Website articles

You've probably noticed this

You're an expert but

You're an expert but your LinkedIn disagrees, your pipeline's gone quiet, and nobody knows you.

"I know I should be more visible"

You're clear on the value you deliver. But between client work, team, and everything else, consistent content never quite makes it to the top of the list.

"I post occasionally, but nothing sticks"

You've tried. But without a clear strategy or system, it feels like shouting into the void. You're not sure what's working or why.

"My network knows me, but my market doesn't"

The people in the room get it. But you're not in enough rooms. And the buyers researching your category have never heard of you.

This is the gap we close.

82% of buyers say executive-authored content increases their trust in a company's leadership team LinkedIn
23% shorter sales cycles reported by companies with strong thought leadership programmes Content Marketing Institute 2025
61% of B2B decision-makers prefer a rep-free buying experience. Your content is the salesperson in the room. Gartner 2025

Your Content Framework

We turn your story into content that builds trust.

Each leader has deep insight, experience and a point of view, we just help extract it. You're the expert in your industry, let's show people.

The difference

The same channel, run a completely different way.

Feeds are full of AI-written posts. Ours start with you talking.

How most agencies do it
How we do it
Content written from a stale brief
Content extracted from real conversations
Irrelevant posts with no consistency
A content engine built around your expertise
Paid channels dominating brand and lead acquisition
Owned media and storytelling as the brand differentiator
Locked into 6 or 12 months with poor agency terms
A 90-day sprint, then monthly rolling with 30 days' notice
Not knowing if it works, or delayed analytics
Monthly reporting on quantitative and qualitative data

Client results

Hover to hear what they have to sayTap View story to read the full results

Norm Wilkinson, CEO, Consultant, Ex-IBM Leader
3,600% increase in visibility in 30 days

"What we've managed to achieve in 30 days is remarkable."

Norm Wilkinson

CEO, Consultant. Ex-IBM Leader

Ready to build your own story?

Let's review your current strategy and where you want to be, no commitment.

Book a free 30-min call
Mark Balaam, Founder CEO, Imabi
173% growth in CEO connections

"It was a real pleasure working with you all."

Mark Balaam

Founder CEO, Imabi

Norm Wilkinson

Norm Wilkinson

CEO, Consultant. Ex-IBM Leader

Client Story, Consulting

From dormant to 3,600% visibility increase in 30 days.

Challenge

A dormant network and no content presence. We identified the ICP, built a content framework around three pillars, and launched the first content asset within 10 days. Simultaneously we sourced 200 targeted contacts and ran a sequenced outreach campaign.

Result

In just 30 days: impressions scaled by 3,600%, ~100 new ICP connections added, and a previously exhausted audience reactivated through consistent content.

"Considering what we've achieved in such a short amount of time, from a 40-minute call, is quite remarkable."
Mark Balaam

Mark Balaam

Founder CEO, Imabi

Client Story, EdTech & SaaS

173% network growth and 73% page follower increase in under 12 months.

Challenge

An experienced EdTech founder with multiple exits and a decorated leadership team, but poor online visibility. Wanted to build a LinkedIn presence and create a funnel to convert profile visits into senior conversations.

Result

CEO network grew by 173%, gaining 90+ ICP connections per month. Business Page Followers grew by 73% (598 to 1,035). The CEO was invited to pitch a major high-street retailer and was featured across PR outlets.

Read the full case study →

FAQ

Quick answers.

A 45-minute recorded conversation every two weeks. We send questions in advance, no scripting, no prep. You talk naturally and we handle everything else.

Yes, because it comes directly from you. We extract content from your words and thinking in a recorded conversation, not from a brief or a template. One client called it "quite remarkable what we achieved from a 40-minute call."

Visibility builds from the first post. Meaningful commercial momentum typically follows at 60 to 90 days. One client saw a 3,600% increase in visibility within 30 days. We track and report monthly so you always know what's working.

Turn LinkedIn into a sales channel.

A 30-minute call to explore your options.

Book a free 30-min call or send us a message
Booked by 94 B2B leaders