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LinkedIn content for B2B leaders

We tell human stories
for B2B leaders.

Done-for-you LinkedIn thought leadership for B2B founders and leaders, activating your voice and designed to drive pipeline.

Warmer sales conversations
Trusted connections & pipeline
Content that builds authority

You've probably noticed this

You're doing the work. But the right people aren't seeing it.

"I know I should be more visible"

You're clear on the value you deliver. But between client work, team, and everything else, consistent content never quite makes it to the top of the list.

"I post occasionally, but nothing sticks"

You've tried. But without a clear strategy or system, it feels like shouting into the void. You're not sure what's working or why.

"My network knows me, but my market doesn't"

The people in the room get it. But you're not in enough rooms. And the buyers researching your category have never heard of you.

This is the gap we close.

82% of buyers say executive-authored content increases their trust in a company's leadership team LinkedIn
23% shorter sales cycles reported by companies with strong thought leadership programmes Content Marketing Institute 2025
61% of B2B decision-makers prefer a rep-free buying experience. Your content is the salesperson in the room. Gartner 2025

Show up where your buyers are.

Written LinkedIn posts· Bitesize video clips· Long-form articles· LinkedIn newsletter· Email marketing· Website articles· Written LinkedIn posts· Bitesize video clips· Long-form articles· LinkedIn newsletter· Email marketing· Website articles·

What working together looks like

One conversation. A fortnight of content.

We ask the questions, you talk for 45 minutes. Everything below comes out of what you said, in your words.

Written posts, 3 to 4 a week

Your point of view, with an image attached. No camera needed.

Short-form video clips

Cut from the same call, subtitled and edited.

Long-form articles

For the ideas that need more than a post.

Your profile, rebuilt as a landing page

Where a buyer lands after they read a post.

Posting, engagement and a monthly report

Impressions, profile views, inbound. Nothing lands in your calendar.

Real posts, from real callsscroll ↓
Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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During my time at IBM, I moved from a manager to a leader, where I had to unlearn years of built-up habits. And the thing most people struggle to let go of? It's the urge to take over and deliver. …more
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Mark Balaam
Mark Balaamin· 1st
Founder and Chief Executive Officer at imabi and Sarax Limited
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Award-winning Railway Guardian app 🚂 Our free to use Railway Guardian app is an all-in-one enterprise …more
imabi award-winning Railway Guardian app
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Mark Balaam
Mark Balaamin· 1st
Founder and Chief Executive Officer at imabi and Sarax Limited
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We're looking to protect our users' well-being through our award-winning ecosystem! …more
imabi safeguarding ecosystem apps
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Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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"AI is going to take my job" That's a common fear sitting in the back of many people's minds …more
Norm Wilkinson video: the human cost of AI
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Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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There's a point in every leader's career where you shift from an operator, to a leader and it's not always an easy transition. …more
Norm Wilkinson video: 20 years at IBM
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Your Content Framework

We turn your story into content that builds trust.

Each leader has deep insight, experience and a point of view, we just help extract it. You're the expert in your industry, let's show people.

The difference

The same channel, run a completely different way.

How most agencies do it
How we do it
Content written from a stale brief
Content extracted from real conversations
Irrelevant posts with no consistency
A content engine built around your expertise
Paid channels dominating brand and lead acquisition
Owned media and storytelling as the brand differentiator
Locked into 6 or 12 months with poor agency terms
Rolling contracts with real human experience
Not knowing if it works, or delayed analytics
Monthly reporting on quantitative and qualitative data

Real people build authentic relationships. Anything else just falls into AI noise.

The market is drowning in AI content. The leaders who show up authentically, with a point of view and a story, are the ones building real connections. Showing up as human has never been more important and yet so rare.

You're not part of the conversation

Your buyers are researching, comparing, and forming shortlists before they speak to anyone. If your visibility is low, you're making growing your pipeline much harder than it should be.

Trust is more important than ever.

Feeds are full of AI-generated posts that sound like everyone else. Decision makers are tuned out and fatigued. The leaders who cut through are posting real insight, being themselves, with a differentiated point of view.

Minimal inbound and weak demand

Buyers and partners are looking for real connection. They will research you, look at your LinkedIn and see if you're aligned to what they need. No visibility means cold outreach and being left in the dark.

See How It Works →

FAQ

Quick answers.

A 45-minute recorded conversation every two weeks. We send questions in advance, no scripting, no prep. You talk naturally and we handle everything else.

Yes, because it comes directly from you. We extract content from your words and thinking in a recorded conversation, not from a brief or a template. One client called it "quite remarkable what we achieved from a 40-minute call."

Visibility builds from the first post. Meaningful commercial momentum typically follows at 60 to 90 days. One client saw a 3,600% increase in visibility within 30 days. We track and report monthly so you always know what's working.

Social proof

Trusted by experienced leaders.

Hover to hear what they have to say.

Norm Wilkinson, CEO and Consultant, Ex-IBM Leader
3,600% increase in visibility in 30 days

Norm Wilkinson

CEO, Consultant. Ex-IBM Leader

Ready to build your own story?

Let's review your current strategy and where you want to be. No commitment.

Book a Call →
Mark Balaam, Founder CEO, Imabi
Direct deals and partnerships within months

Mark Balaam

Founder CEO, Imabi

Your market is researching your point of view. Make sure they're the right ones.

Book a free 30-minute call. We'll look at where you are, where you want to be, and whether we're the right fit to get you there. No pitch, no pressure.

Book a Call →