FAQ

Questions, answered honestly.

Everything you might want to know before getting in touch. If something isn't covered here, send us a message.

A 45-minute recorded conversation every two weeks. We send questions in advance so you know what we'll cover. No prep, no scripting, no writing. You talk and we handle everything else. Most clients spend under two hours per month on the entire engagement.

Yes. Everything comes from a recorded conversation with you. We extract your thinking, your language, and your point of view, then shape it into content. One client described it as "quite remarkable what we achieved from a 40-minute call." We never write from a brief or a template.

Visibility builds from the first post. The first meaningful commercial signals typically appear at 60 to 90 days: inbound enquiries, conversations with warm contacts, and increased profile visits from your target buyers. One client saw a 3,600% increase in visibility within 30 days. Results vary by starting point, audience size, and industry, but we track and report monthly so you always know what's happening.

The base package starts from £600 per month and covers bi-weekly content calls, three to four LinkedIn posts per week, profile optimisation, and monthly reporting. More comprehensive packages include newsletter writing, video clip production, outreach management, and additional content assets. We'll scope what's right for you on a call. All packages are fully transparent with no hidden costs.

No. All packages are monthly rolling with 30 days notice to cancel. There are no setup fees and no lock-in periods. We would rather earn your business month to month. That said, thought leadership compounds over time, and the best results come from clients who give it at least 90 days.

Josh Huggins and a small, close-knit team. Every client relationship is managed directly. We do not outsource to freelancers or use AI to generate your content. Your posts come from your conversations, shaped by people who understand your market and your voice.

We send you questions in advance so you know the territory. On the call, we explore your thinking on a theme, a market shift, a recent experience, or a point of view. It is a natural conversation, not an interview. We record it and extract everything useful from it. You don't need to prepare anything or have polished answers: the raw thinking is what makes the content valuable.

We share a content schedule for your review before anything goes live. You can approve, amend, or flag anything. Once you trust the process and the voice feels right, most clients move to a light-touch review. We always give you final say. Nothing is published without your knowledge.

LinkedIn is our primary focus. Depending on your package and your audience, we can also support newsletter publishing via LinkedIn Newsletter, Substack, or email. We focus on the channels where your buyers actually are, rather than spreading thinly across everything.

We send a monthly report covering impressions, engagement rate, profile views, connection growth, and any inbound activity linked to your content. We track against your commercial goals, not vanity metrics. If something is not working, we tell you and we adjust. Transparency is part of how we operate.

Still have a question? We're happy to answer it directly.

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