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A LinkedIn personal branding agency built from real conversations.

Blueberry Media is a UK LinkedIn personal branding agency for B2B founders and leaders.

3-month sprint, then rolling monthly
From £1,000/month

What this is, and why now

The content should sound like you. That's the whole idea.

A bi-weekly recorded conversation becomes your entire LinkedIn presence, strategy, writing and posting included. Buyers are already deciding who they trust before they ever reach out.

45-min call
10+ assets
Visible weekly

What you actually get

One conversation. A fortnight of content.

Real posts from real calls. Everything on this wall came out of a 45-minute conversation, in the client's own words.

Written posts, 3 to 4 a week

Your point of view, with an image attached. No camera needed.

Short-form video clips

Cut from the same call, subtitled and edited.

Long-form articles

For the ideas that need more than a post.

Real posts, from real callshover to pause
Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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During my time at IBM, I moved from a manager to a leader, where I had to unlearn years of built-up habits. And the thing most people struggle to let go of? It's the urge to take over and deliver. …more
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Mark Balaam
Mark Balaamin· 1st
Founder and Chief Executive Officer at imabi and Sarax Limited
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Award-winning Railway Guardian app 🚂 Our free to use Railway Guardian app is an all-in-one enterprise …more
imabi award-winning Railway Guardian app
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Josh Huggins
Josh Hugginsin· 1st
Founder & Director, Blueberry Media
AI isn't the output. It's the research assistant. The output is still you, saying something only you could say. …more
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Mark Balaam
Mark Balaamin· 1st
Founder and Chief Executive Officer at imabi and Sarax Limited
Visit my website
We're looking to protect our users' well-being through our award-winning ecosystem! …more
imabi safeguarding ecosystem apps
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Josh Huggins
Josh Hugginsin· 1st
Founder & Director, Blueberry Media
AI didn't kill thought leadership. It just made the fake stuff obvious. …more
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Toni Hopponen
Toni Hopponenin· 1st
Founder @LandingRabbit | I help coache…
"Start sales and marketing before you build anything" has been my motto for 15 years. With AI, it's never been more true. …more
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Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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"AI is going to take my job" That's a common fear sitting in the back of many people's minds …more
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Toni Hopponen
Toni Hopponenin· 1st
Founder @LandingRabbit | I help coache…
The entrepreneur's LinkedIn strategy most founders get backwards, and what to do instead. …more
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Norm Wilkinson
Norm Wilkinsonin· 1st
Helping early-stage tech founders turn great innovation into rev…
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There's a point in every leader's career where you shift from an operator, to a leader and it's not always an easy transition. …more
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How it works

Four stages, from first call to a compounding engine.

Ideal Client Profile onboarding form
Content strategy planning spreadsheet
01Weeks 1 to 2

Strategy & ICP alignment

The foundation everything else is built on. We define exactly who you're talking to, what you stand for, and how your content should feel, before a single post goes live.

  • ICP mapping
  • Messaging framework
  • Cadence planning
Live
Client on a Blueberry content interview call
Josh Huggins on a Blueberry content interview call
02Every 2 weeks, 45 minutes

The Content Interview

A structured 45-minute recorded conversation every two weeks. We send questions in advance, you talk naturally, and we record, transcribe and extract everything worth publishing.

  • No scripting needed
  • Full transcript
  • Content extraction
Norm Wilkinson approved a LinkedIn post draft
Editing timeline for a recorded content interview
Weekly LinkedIn follower growth chart
03Within 14 days of first call

Create & Refine

We edit, write and polish everything in your voice, not ours. Posts, video clips and newsletter or article content, all produced from a single conversation. You review and approve before anything goes live.

  • 3 to 4 posts/week
  • Unlimited refinements
  • Your approval
Reactions up 15,100 percent, real client analytics
Post impressions up 15.9 percent, real client analytics
Impressions up 2,784 percent, real client analytics
04Ongoing, every month

Distribute & build visibility

We publish at optimal times, manage connection outreach to your ICP, track performance, and send a monthly report. You stay visible without lifting a finger.

  • ICP outreach
  • Monthly report
  • Data-led refinement

Why this matters now

Buyers are already deciding before you're in the room.

73%
of decision-makers say an organisation's thought leadership is a more trustworthy basis for judging its capability than its marketing materials.
2024 Edelman-LinkedIn B2B Thought Leadership Impact Report
17%
of a B2B buyer's total purchasing time is spent meeting directly with suppliers. The rest of the decision happens without you in the room.
Gartner, B2B Buying Journey research, 2024
4.7%
median engagement rate for personal LinkedIn profiles, more than double the 1 to 2% typical for company pages posting the same content.
Sprout Social, Q1 2026 Social Media Index

Is this right for you

Built for leaders with limited time.

This works well for a specific kind of client. Here's an honest read before you book a call.

This is for you if
  • You're a founder, exec or consultant running a team of 6–20 people, or working independently, and buyers already research you before they call
  • You have genuine expertise and opinions, but no time or inclination to write posts yourself
  • You want visibility that compounds over months, not a one-off campaign
  • You'd rather talk for 45 minutes every two weeks than sit down to write
Probably not yet if
  • You want a single viral post, not an ongoing presence
  • You're not willing to review and approve content before it goes live
  • Your buyers genuinely aren't active on LinkedIn
  • You're looking for the cheapest option in the market rather than the right fit

Why Blueberry

Not a freelancer. Not AI generated.

If you're weighing this against doing it yourself, hiring a freelance ghostwriter, or using an AI tool, here's the honest comparison.

Doing it yourself
Freelancer or AI tool
Blueberry Media
Where it comes from
Whatever you can find time to write
A brief, or a prompt
A recorded conversation with you
What it sounds like
You, when you have time to write it properly
Generic. AI produces output, not the way people actually connect
You, every time, because it started as you talking
When the week gets busy
Posting stops
You're still the one managing strategy and posting
Nothing changes, we run it
Contract
N/A
Often 6–12 month minimums, common in this category
90-day sprint, then rolling 30-day, cancel any time after
Who runs it
You
An account manager, rarely the founder
Josh, directly, on every account

Getting started

Activate your leadership voice.

Three steps, no bespoke-proposal runaround.

01

Intro call

A relaxed 30-minute conversation to see if we're a fit, no pitch deck required.

02

Proposal & plan

We put together a clear proposal and a plan for your first few weeks, so we can get set up and move quickly.

03

Onboarding

We map your strategy and book your first content interview. You're live within days.

Book a Call →

FAQ

Questions people ask before choosing an agency.

Last updated 24 August 2026

A LinkedIn personal branding agency builds and manages your LinkedIn presence for you: strategy, content, posting and reporting, so you show up consistently without writing anything yourself. At Blueberry, that means a bi-weekly recorded conversation turned into 10 or more posts, clips and articles, published in your voice.

A freelancer or AI tool works from a brief or a prompt, which is why the output often reads as generic. We work from a recorded conversation with you, so the content comes from your own words and thinking rather than someone else's interpretation of a brief.

Blueberry Media starts from £1,000 per month. Pricing in this category varies widely depending on production volume and strategic depth, so it's worth asking any agency for their real monthly time commitment and minimum contract length before comparing on price alone.

Yes, because it comes directly from you. We extract content from your words and your thinking in a recorded conversation, not from a brief or a template. You review everything before it goes live. One client described it as "quite remarkable what you can get from a 40-minute conversation."

Most clients spend under two hours a month on the entire engagement: one 45-minute recorded call every two weeks, plus a quick review before anything goes live.

A 90-day initial sprint, then rolling 30-day terms with 30 days notice. No 6 or 12-month lock-in, no setup fees, no exit penalties. Long minimum terms are common in this category, and worth asking any agency about before you sign.

Visibility builds from the first post. Meaningful commercial signals, inbound enquiries and warmer conversations, typically follow at 60 to 90 days, with visibility gains often visible well before then.

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