Our client spent 20 years at IBM, moving from manager to senior leader. He now runs his own consultancy as CEO, helping early-stage tech founders turn good products into revenue. He had the experience and a network that already knew him, but his LinkedIn profile showed very little of either.
| Client | CEO of a consultancy, 20 years in leadership at IBM |
|---|---|
| Audience | Early-stage tech founders and senior decision-makers |
| Services | LinkedIn personal branding and LinkedIn outreach |
| Starting point | Dormant network, no content presence |
| Timeframe | First 30 days |
| Key results | 3,600% more impressions, around 100 new ICP connections |
The starting point: a dormant LinkedIn profile
His network had gone quiet. He had built real relationships on LinkedIn in the past, but without regular posting those contacts had stopped seeing him in their feed. There was no content plan, and client work left no time to write one.
He wanted founders and senior decision-makers to see the operator he is, without LinkedIn turning into a second job.
How we rebuilt his LinkedIn presence in 30 days
- One 40-minute recorded conversation. We interviewed him about his two decades at IBM, the problems founders bring to him and the views he holds that others in his field don't. That single call became the raw material for his content.
- A defined audience and three content pillars. We set out his ideal client profile, then built a content framework around three pillars drawn from his own experience, so every post had a clear job to do.
- First post live within 10 days. We wrote and edited everything in his voice, and he approved each piece before it went out.
- Outreach alongside the content. We sourced 200 targeted contacts and ran a sequenced LinkedIn outreach campaign, so new connections arrived at a profile that was already active.
What his LinkedIn posts looked like
Every post came from his own stories. One covered his move from manager to leader at IBM, and the habit most new leaders find hardest to drop: the urge to step in and deliver the work themselves. A video post took on the fear many people carry that AI will take their job, and what that means for the people side of a business.
The results after 30 days
Figures from Blueberry Media's 30-day client report, based on LinkedIn analytics.
An audience that had stopped engaging started responding again once he was showing up consistently.
"Considering what we've achieved in such a short amount of time, from a 40-minute call, is quite remarkable."
CEO and consultant, former IBM leader
Why content and outreach work better together
In our experience, most people check a sender's profile before accepting a connection request, so an active profile gives them something to judge you on. Edelman's June 2025 research with LinkedIn, The Rise of the Hidden Buyer, found that 95% of hidden buyers (the people who shape a purchase without being your main contact) say strong thought leadership makes them more receptive to sales and marketing outreach.
Timing matters too. Bain & Company noted in June 2026 that around 90% of buyers purchase from their Day 1 list, the providers already in mind before a search begins. Our guide to the Day One shortlist covers how a visible profile gets you onto it.
What this means for your personal brand
If you're a consultant or B2B founder with deep experience and a quiet profile, you already have the material. What's usually missing is the time to turn it into posts every week, and a plan for who should see them.
That's what a Content Call is for. You talk for around 45 minutes every two weeks, we turn it into posts and video in your voice, and you approve everything before it goes live. Our LinkedIn personal branding service starts from £1,000 a month, with an initial 90-day sprint and then monthly rolling terms with 30 days notice.
For a longer view focused on network growth, read our LinkedIn marketing case study with the CEO of Imabi.
Got the experience but a quiet profile?
One conversation is enough to get started. Book a free call and we'll look at where your LinkedIn is today and what your first 30 days could look like.
Book a Free Call →FAQ
Frequently asked questions
In this case study, the first post went live within 10 days of a single 40-minute call, and impressions were up 3,600% by day 30. A dormant profile starts from a low base, so early gains show up fast. The new connections are what keep paying off after that.
No. In this case study, every post came from a recorded conversation. Blueberry Media wrote and edited the content in the client's voice, and he approved each piece before it went live.
Yes. In this case study, the client's existing contacts started engaging again once he was posting consistently, and outreach to 200 targeted contacts added around 100 new ICP connections in the first 30 days.
It is for a dormant profile, because the starting point is very low. Expect the biggest percentage jump in the first month. After that, judge progress by who is connecting and engaging, and whether it leads to conversations.
From £1,000 a month per leader. It starts with an initial 90-day sprint, then runs monthly with 30 days notice.
