Content and thought leadership, in your voice.
Turn visibility into qualified conversations.
No filler. Articles written for founders and senior leaders who want LinkedIn to work as a commercial channel.
36 articles
One practical idea on B2B visibility, delivered every Tuesday.
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What personal branding services in the UK actually include, what they cost, and how DIY, freelance and agency options compare for B2B founders and leaders.
B2B buyers ignore cold outreach until they are ready to buy. Here is what the data says about outreach timing, and how to be visible before that moment.
What a LinkedIn outreach agency actually does, what UK agencies charge, and the questions worth asking before you sign with one.
Most B2B buyers research vendors on LinkedIn long before contact. Here are the real buyer intent signals to watch for, and how to act on them without software.
What tools actually help you build a LinkedIn personal brand, from capturing real conversations to shaping them into content in your own words.
Personal branding is the overall strategy of building visibility and trust around your name. Ghostwriting is one production method inside that strategy. The two are not interchangeable.
Fractional CFOs, CMOs and COOs need visibility without looking underemployed. What personal branding actually means for fractional executives, and how to build one.
Social selling and cold outreach both use LinkedIn, but they are not the same strategy. Here is the data on which one actually builds B2B pipeline.
What personal branding for professional services leaders actually means, why it shortens the trust curve with clients, and how to build one without writing it yourself.
What personal branding for sales leaders actually means, why it turns cold outreach into warm conversations, and how to build one without writing it all yourself.
Connection requests are free and low-commitment. InMail costs a credit and reads like a pitch. Here is which one to use, and when.
The US market rewards direct, front-footed positioning. The UK market rewards understated, credibility-led content. Here is what that means for founders building visibility in either market.
Yes, but a minimal one. What a company page actually does for a one-person business, and the simple setup that takes under an hour.
Company pages reach a fraction of what personal profiles do. When advocacy is worth it, and how to run it now LinkedIn's native tools are gone.
8 UK agencies compared for 2026: real pricing, who each suits, and the questions worth asking before you sign.
What personal branding for founders actually means, why it decides B2B shortlists, and how to build one without writing it all yourself.
What personal branding for consultants actually means, why it matters more once you're on your own, and how to build one without writing it all yourself.
A full framework for LinkedIn outreach: ICP targeting, sequencing, message structure, and the metrics that actually indicate strategy health.
Buying committees research on LinkedIn long before they contact a vendor. Here is what that behaviour looks like, and how to be visible during it.
Buying groups now average 10+ people, and 95% of winning vendors are already on the shortlist before formal evaluation begins.
How the CEO of Imabi grew his LinkedIn network by 173% and gained 90+ ICP connections a month, without automation or spammy outreach.
Independent consultants win mandates through reputation, not job titles. Here's why LinkedIn visibility matters more than ever, and how to build it without writing a word yourself.
Fractional executives compete on reputation, not job applications. Here's why LinkedIn visibility is the difference between a full pipeline and an empty one.
What done-for-you LinkedIn content actually involves, how it compares to DIY or hiring in-house, and how to choose the right provider.
What the good ones actually do, how they differ from alternatives, and how to tell if it's the right move.
Most LinkedIn profile advice is written for job seekers. Here is what B2B founders, consultants, and independent leaders need to do differently.
Personal profiles generate up to 8x more engagement than company pages. Here is what that means for founders and independent leaders.
A practical framework for deciding how to split your LinkedIn effort between personal profile and company page, by role, stage, and content type.
The blank screen problem is not a creativity problem. It is a system problem. Here are the frameworks that work.
The Thames Valley has more B2B leaders per square mile than almost anywhere outside London. Most of them are nowhere to be found on LinkedIn.
Cold email reply rates have fallen to 3.43% in 2026. LinkedIn InMail averages 18–25%. Here is what to do with that.
LinkedIn generates 80% of B2B social media leads. Only 3% of users post more than once per week. Here is how UK founders close that gap.
The messages that get ignored and the ones that genuinely open doors.
What works, what doesn't, and the psychology behind messages founders respond to.
Buyers self-direct most of their journey before reaching out to any vendor.
A practical framework for founders who want LinkedIn to work as a commercial channel.
