No filler. Articles written for founders and senior leaders who want LinkedIn to work as a commercial channel.
21 articles
One practical idea on B2B visibility, delivered every Tuesday.
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The UK agencies compared: who each one suits, how they work, what the market costs, and the questions worth asking before you sign.
What personal branding for founders actually means, why it decides B2B shortlists, and how to build one without writing it all yourself.
A full framework for LinkedIn outreach: ICP targeting, sequencing, message structure, and the metrics that actually indicate strategy health.
A practical framework for deciding how to split your LinkedIn effort between personal profile and company page, by role, stage, and content type.
Buying committees research on LinkedIn long before they contact a vendor. Here is what that behaviour looks like, and how to be visible during it.
Buying groups now average 10+ people, and 95% of winning vendors are already on the shortlist before formal evaluation begins.
How the CEO of Imabi grew his LinkedIn network by 173% and gained 90+ ICP connections a month, without automation or spammy outreach.
Independent consultants win mandates through reputation, not job titles. Here's why LinkedIn visibility matters more than ever, and how to build it without writing a word yourself.
Fractional executives compete on reputation, not job applications. Here's why LinkedIn visibility is the difference between a full pipeline and an empty one.
What done-for-you LinkedIn content actually involves, how it compares to DIY or hiring in-house, and how to choose the right provider.
What the good ones actually do, how they differ from alternatives, and how to tell if it's the right move.
Most LinkedIn profile advice is written for job seekers. Here is what B2B founders, consultants, and independent leaders need to do differently.
Personal profiles generate up to 8x more engagement than company pages. Here is what that means for founders and independent leaders.
The blank screen problem is not a creativity problem. It is a system problem. Here are the frameworks that work.
The Thames Valley has more B2B leaders per square mile than almost anywhere outside London. Most of them are nowhere to be found on LinkedIn.
Cold email reply rates have fallen to 3.43% in 2026. LinkedIn InMail averages 18–25%. Here is what to do with that.
LinkedIn generates 80% of B2B social media leads. Only 3% of users post more than once per week. Here is how UK founders close that gap.
The messages that get ignored and the ones that genuinely open doors.
What works, what doesn't, and the psychology behind messages founders respond to.
Buyers self-direct most of their journey before reaching out to any vendor.
A practical framework for founders who want LinkedIn to work as a commercial channel.
