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How it works

A 45-minute call.
Content that runs for weeks.

One conversation every two weeks. We handle everything else. Here's exactly what that looks like from day one.

Most clients are live with content within 10 days of their first call. The average time commitment is under two hours per month.

01
Weeks 1 to 2 Strategy & ICP alignment

The foundation everything else is built on. We define exactly who you are talking to, what you stand for, and how your content should feel, before a single post goes live.

What's included

  • Business and audience analysis
  • Ideal Client Profile mapping
  • Narrative and messaging framework
  • Content territory definition
  • Channel and cadence planning
02

A structured 45-minute recorded conversation every two weeks. We send questions in advance. You talk naturally. We record, transcribe, and extract everything worth publishing.

What's included

  • Questions sent 48 hours in advance
  • No scripting, no prep required
  • Full recording and transcript
  • Content extraction and ideation
  • Asset planning for the next two weeks
03

We edit, write, and polish everything in your voice, not ours. Posts, video clips, articles, newsletter copy, all produced from a single conversation. You review and approve before anything goes live.

What's included

  • LinkedIn posts 3 to 4 per week
  • Short-form video clips
  • Newsletter or article content
  • Your review and approval
  • Unlimited refinements to voice
04

We publish at optimal times, manage connection outreach to your ICP, track performance, and send a monthly report. You stay visible without lifting a finger.

What's included

  • Scheduled publishing and optimisation
  • ICP connection outreach
  • Engagement monitoring
  • Monthly performance report
  • Strategy refinement based on data

Why this is ongoing work

We tracked the same account, one month apart.

Real analytics screens, before and after a campaign ended. This is the case for a retainer, in two screenshots.

LinkedIn analytics while the campaign was live, showing growth across every metric

01

While we were live

Search appearances, unique visitors, new followers and impressions all trending up, including 138.5% growth in new followers, off the back of consistent monthly content.

Up across every metric
LinkedIn analytics one month after the campaign ended, showing a decline across every metric

02

One month after we stopped

Same account, same audience, no content. Every metric reverses: new followers down 71%, impressions down 61%. The platform does not carry momentum on its own.

Down across every metric

This is why our client relationships run month to month, not project to project. The platform rewards consistency and compounds over time.

FAQ

About the process.

The first session is a 90-minute onboarding conversation. We cover your goals, your audience, your content pillars, and what you want LinkedIn to do commercially. You leave knowing exactly what we're building and why. First content goes live within 10 days.

After onboarding, the ongoing commitment is one 45-minute Content Call every two weeks. We send questions in advance so there is no prep required. Everything else we handle. Most clients describe it as under two hours a month total.

First content is live within 10 days of your onboarding call. From that point posts go out consistently every week, building visibility and compounding over time.

You approve everything before it goes live. If something doesn't sound right we refine it until it does. Your voice is the whole point. There are no limits on revision rounds: we keep going until you're happy.

Ready to see what a 45-minute conversation can produce?

Book a free call. We'll walk through your situation, what you want LinkedIn to do, and whether we're the right fit. No pitch, no pressure.

Book a Call →