“It's been great working with Josh and the team at Blueberry Media. From designing the initial concepts for my brand and moving through the iterations of the website, nothing has been too much trouble. Josh isn't afraid to challenge if your ideas don't quite fit - and as the business owner you're often too close to the detail to see if this awesome idea you have isn't actually going to work like you imagine it will”
— Kate Hughes, Founder of Your Step Coach Ltd
Background:
Your Step Coach Ltd is a start-up coaching practice founded by Kate Hughes. Kate has over 20 years experience working in communication and coaching, both in-house and as part of a leading people performance consultancy. During the pandemic of 2020, Kate set out to launch her own. Your Step Coach Ltd provides a range of coaching services revolving around the power of storytelling, helping clients rewrite the stories of their own lives and create powerful new realities.
Brief:
Kate’s ambition was to create a bold, stand-out brand that felt strong and full of character, whilst being conscious not to create something too overpowering. In our early conversations Kate shared multiple directions of what a great outcome could look like for the brand, but gave autonomy for Blueberry Media to challenge where appropriate.
Outcome:
We landed with a strong colour pallet and a smooth and digestible typography. The primary colour being a powerful Teal that hit the nail on the head. This was complimented with sophisticated business cards and templated letterheads that were perfect for the anticipated growth of Your Step Coach Ltd. Blueberry Media also went on to develop a seamless website for Your Step Coach Ltd and supported a successful business launch soon after. Click here to read the web development case study.
