Background:
Your Step Coach Ltd is a start-up coaching practice founded by Kate Hughes. Kate has over 20 years experience working in communication and coaching, both in-house and as part of a leading people performance consultancy. During the pandemic of 2020, Kate set out to launch her own. Your Step Coach Ltd provides a range of coaching services revolving around the power of storytelling, helping clients rewrite the stories of their own lives and create powerful new realities.
Brief:
Kate came to us with endless passion and multiple ideas on her vision for building Your Step Coach Ltd as a brand. A full brand identity was required; templated documents, business cards and a showcase website that would add another string to her start-up bow. With Blueberry Media having two design teams (brand & web development), we were able to begin work almost simultaneously. To read the full brand case study, click here.
Outcome:
After those early conversations with both Kate and the Blueberry Media Team, we were all super excited to bring the concepts to life. We swiftly pulled together a sleek and sophisticated website using her powerful brand colours (where our brand team went over and above), matched with negative space to portray a sense of calmness for users. In just under two months, Your Step Coach Ltd and Blueberry Media both came together to celebrate what was a highly successful business launch.